The Professional Lighting Equipment We Trust at Edit House Productions
When businesses invest in professional video production, they often focus on the camera.
The reality is that professional lighting has a far greater impact on how a video looks than the camera itself.
Whether you’re producing a television commercial, filming a corporate interview, recording a podcast, creating social media videos, or producing YouTube content, lighting determines how professional your brand appears on screen.
At Edit House Productions, we continually invest in industry-leading lighting equipment because our clients deserve more than “good enough.” We believe every commercial, interview, and promotional video should reflect the quality of the business behind it.
Recently, we expanded our lighting kit with several professional fixtures from Aputure and amaran, allowing us to create cinematic lighting for businesses throughout Albuquerque, Rio Rancho, Santa Fe, and across New Mexico.
Our current production lighting kit includes:
- Aputure STORM 80c BLAIR-CG LED Monolight
- amaran Ray 360c RGB LED Monolight
- amaran Ray 120c RGB LED Monolight
- amaran Spotlight SE 36° Projection Lens Kit
- amaran Lantern 65 Softbox
- amaran Octa Dome 120 Softbox
- Aputure Mini ProLock to Bowens Mount Adapter
Each tool serves a unique purpose, and together they allow us to build lighting setups for nearly any production.
Why Professional Lighting Matters More Than Expensive Cameras
One of the biggest misconceptions in video production is that buying a better camera automatically creates better video.
Professional cinematographers know that’s simply not true.
A well-lit scene captured on a mid-range cinema camera will almost always outperform a poorly lit scene captured on a camera costing tens of thousands of dollars.
Lighting affects:
- Skin tones
- Product appearance
- Brand colors
- Depth
- Mood
- Contrast
- Viewer attention
- Overall production quality
When lighting is done correctly, viewers rarely notice it—but they immediately recognize that the video looks polished, trustworthy, and professional.
Aputure STORM 80c: Cinema-Quality Lighting in a Compact Package
The centerpiece of our lighting kit is the Aputure STORM 80c.
Although compact, this fixture delivers the kind of color quality expected on professional film and television productions.
Unlike traditional RGB fixtures, the STORM 80c uses Aputure’s BLAIR-CG light engine, which dramatically improves color reproduction and white-light accuracy.
Why This Matters
Businesses spend thousands of dollars building their brand.
The last thing they want is lighting that makes their logo, products, office, or employees appear unnatural.
The STORM 80c delivers:
- Exceptional skin tones
- Accurate product colors
- Consistent white balance
- Beautiful color rendering
- Natural-looking commercial footage
This makes it one of our favorite lights for:
- Executive interviews
- Customer testimonials
- Corporate branding videos
- Commercial advertising
- Product demonstrations
- Podcast production
Because it’s lightweight, it also allows us to move quickly between locations without sacrificing quality.
Amaran Ray 360c: Powerful RGB Lighting for Commercial Productions
When we need more output or larger lighting setups, we turn to the amaran Ray 360c.
This powerful RGB monolight provides enough output for:
- Large interview sets
- Commercial productions
- Green screen work
- Multiple-person interviews
- Studio productions
Because it’s an RGBWW fixture, it can produce millions of colors while maintaining excellent white-light accuracy.
This allows us to:
- Match brand colors
- Create cinematic backgrounds
- Build dramatic interview lighting
- Add visual separation
- Create more engaging commercials
Color is one of the easiest ways to elevate a production from ordinary to memorable.
Amaran Ray 120c: The Versatile Supporting Light
Not every production requires maximum power.
That’s where the amaran Ray 120c excels.
This smaller RGB fixture is perfect for:
- Hair lights
- Rim lights
- Accent lighting
- Background illumination
- Product photography
- Secondary interview lighting
Its compact size makes it easy to position in locations where larger lights simply won’t fit.
Many of the subtle lighting details that make commercial productions feel cinematic come from lights like the Ray 120c.
Professional Light Modifiers for Any Production
The right light modifier can completely change the look and feel of a video. That’s why our lighting kit includes tools designed for everything from dramatic, focused lighting to soft, natural illumination.
- amaran Spotlight SE 36° – Concentrates light into a precise beam for dramatic interviews, product highlights, logo lighting, and cinematic effects that direct the viewer’s attention.
- amaran Lantern 65 – Produces soft, 360-degree light that’s perfect for podcast studios, group discussions, event coverage, and natural-looking ambient lighting.
- amaran Octa Dome 120 – Creates large, flattering soft light that enhances interviews, testimonials, and corporate videos with smooth skin tones and natural-looking results.
- Aputure Mini ProLock to Bowens Mount Adapter – Expands our lighting system by allowing us to quickly use a wide range of professional modifiers, giving us the flexibility to customize every production.
Together, these modifiers allow us to shape light with precision, creating a unique look for every project instead of relying on a one-size-fits-all setup.
Professional Equipment Is Only Half the Equation
Anyone can buy professional lighting equipment.
Knowing how to use it is what separates experienced production companies from beginners.
Every lighting setup involves decisions about:
- Light direction
- Light softness
- Color temperature
- Color contrast
- Background separation
- Subject positioning
- Lens choice
- Camera exposure
Those decisions are based on years of production experience—not simply owning expensive gear.
At Edit House Productions, we design every lighting setup around your business goals, your brand, and the story you’re trying to tell.
Why We Continue Investing in Professional Video Production Equipment
Technology continues to evolve, and so do audience expectations.
Customers notice when a video looks professional.
They also notice when it doesn’t.
By continually investing in equipment like the Aputure STORM 80c, amaran Ray 360c, Ray 120c, Spotlight SE, Lantern 65, and Octa Dome 120, we’re able to deliver higher-quality commercial video production for businesses across New Mexico.
Whether we’re filming:
- Television commercials
- Social media videos
- Product videos
- Corporate interviews
- Customer testimonials
- Podcast productions
- Recruiting videos
- Website videos
our goal remains the same:
Create content that helps businesses earn trust, tell their story, and generate results.
Looking for Professional Video Production in Albuquerque or Rio Rancho?
If you’re searching for a video production company in Albuquerque, commercial videographer in Rio Rancho, or a team that can create high-quality business videos anywhere in New Mexico, Edit House Productions is here to help.
From concept development and scripting to filming, lighting, editing, color grading, and final delivery, we handle every step of the production process in-house.
Our investment in professional cinema lighting is just one example of our commitment to creating videos that not only look incredible but also support your marketing goals.
Whether you need a television commercial, corporate interview, social media campaign, product video, or podcast production, our team has the experience and equipment to bring your vision to life.
Frequently Asked Questions
Why is professional lighting important for video production?
Professional lighting improves image quality, creates natural skin tones, enhances product appearance, and gives your business a polished, trustworthy look that audiences expect.
What is the Aputure STORM 80c used for?
The STORM 80c is a professional cinema light used for interviews, commercials, testimonials, product videos, and corporate productions where color accuracy is critical.
What is an RGB video light?
An RGB video light can produce millions of colors in addition to accurate white light, allowing filmmakers to create creative backgrounds, branded lighting, and cinematic effects.
What is the difference between the amaran Ray 360c and Ray 120c?
The Ray 360c offers higher output for larger productions, while the Ray 120c is ideal for accent lighting, rim lighting, and smaller setups.
Why use a projection lens like the Spotlight SE?
A projection lens narrows the beam of light, making it possible to create dramatic lighting, highlight products, illuminate logos, and add visual interest to commercial videos.
What does a lantern softbox do?
A lantern softbox spreads soft light evenly in all directions, making it ideal for podcasts, roundtable discussions, and group interviews.
Why use a large octagonal softbox?
Large octagonal softboxes create soft, flattering light that minimizes shadows and produces natural-looking interviews and testimonials.
Can professional lighting improve social media videos?
Absolutely. Better lighting makes videos stand out on platforms like Instagram, TikTok, Facebook, LinkedIn, and YouTube by improving image quality and viewer engagement.
Do I need expensive equipment to create professional videos?
Professional equipment helps, but experience matters more. Knowing how to shape, control, and balance light is what creates professional results.
Why choose Edit House Productions for commercial video production?
Edit House Productions combines professional cinema-grade equipment, years of production experience, and an in-house creative team to produce high-quality videos for businesses throughout Albuquerque, Rio Rancho, Santa Fe, and all of New Mexico. Every project is designed to support your marketing goals and deliver measurable results.
Let’s Make Things Happen
That’s not just some random text on our website. That’s our promise for your business or organization.
“Edit House Productions gets things done. They are easy to work with, meet deadlines, stay within budget, and deliver measurable results.”
“With all the people who visit our website, we love that our videos engage people and let them see how our company provides better service.”
“The Edit House team understands how to produce video ads for streaming as well as how to place them. They deliver results and their work is excellent.”
I’ve worked with Edit House for several video projects over the past two years, and the content they produce is always stellar. They have repeatedly gone above and beyond to ensure that our projects always exceed expectation. If you are looking for ultra high-quality video content and production, Edit House is the studio for you!
“The team at Edit House helped me create web videos that set me apart from my competition. They were professional and easy to work with.”
“My State Agency worked with Edit House for years and we were always happy with the product that was generated. They are professional and personable. I recommend them.”
“Edit House Productions has helped us with training videos so that our team all has best practice procedures.”
“We have used Edit House Productions for many years, documenting the work of our organization. Each year, the documentary video they make is better than the last. ”
“Edit House Productions has done great work on videos for us.”
We hired Edit House to film a couple of educational videos for us onsite at an outdoor workshop. They were professional and dependable, great to work with and went the extra mile to make an unexpected round of tweaks late in the process. I highly recommend this firm and will absolutely work with them again.
“Production of our podcasts goes smoothly. The staff has our set prepped, lighting is ready. It’s easy to tell our story.”
“The graphics and animations really add to our videos. The Edit House team makes us look really professional.”
