CTV / OTT and Broadcast Production
Whether you’re looking for audio or video production that runs on streaming services or broadcast stations, turn to Edit House Productions. With decades of experience in crafting sales-focused advertising, our experienced team helps business owners position their products and services in the marketplace.
Commercials that Tell Your Company’s Story
Edit House Productions creates :15, :30 and :60 commercials that air on local broadcast or cable stations, as well as in OTT/CTV streaming ads. We can also place your video commercial on TV stations or insert video ads into platforms like Hulu, Peacock, Paramount+, Amazon Prime, Meta and many others.
CTV/OTT videos keep the power of video but eliminate the “waste” of a broadcast audience. Usually :15 in length, we create focused streaming ads with strong call-to-action. We can also place in premium content, focused on your key prospects. We place directly in Peacock, Paramount, Hulu, Amazon, and other platforms through The Trade Desk, the top DSP company.
Effective, memorable commercials for broadcast radio or streaming services like Spotify or Pandora. We produce them and can also place them into targeted, cost-efficient platforms, specific to your key prospective customers.
Lengths of Commercials
Different lengths run on different platforms and usually have different purposes.
10 second ads
Perfect for branding, :10 second ads often run on broadcast TV as billboards in news programming. Make your company’s brand known in the marketplace!
15 second ads
Video ads of :15 seconds are the most used in OTT/CTV streaming ads and are often bookends on broadcast TV, building frequency in viewers.
30 second ads
The :30 length allows more time to provide offers on your products and differentiate your company; they’re the baseline for TV commercials and can be OTT/CTV.
Subscribe To Receive The Latest News and Special Event updates
By subscribing you agree to receive periodic email marketing updates.
Some Partners We Work With
Industry leading software and equipment.
TV Commercial and Video Streaming FAQs
Although Edit House Productions prefers traditionally produced material, we do offer AI video, audio, and graphic production. AI video production can also enhance a scene or be used for :15 or :30 videos for online streaming video ads or for TV commercials. AI-powered video creation and AI-assisted post-production are available.
Edit House Productions has multiple green screen or chroma key options, both in our studio or portable, up to 12′ tall and 40′ long. Our studio offers space accessible for vehicles, with the green screen large enough to film driving scenes. Bring your own equipment and crew or work with our experienced in-house team.
Edit House Productions provides decades of expertise in telling a company’s story or selling a company’s products or services through engaging video. From commercials and streaming video advertising, documentaries and web videos, we’ve worked with Fortune 500 companies, small businesses, non-profits, and governmental agencies. We film on location or in our 2000sf studio in Metro Albuquerque, using experienced staff and in-house gear.
Programmatic advertising is the buying and placement of digital and video streaming ads. Ads can target specific audiences in select geographies in real time instead of negotiating placements manually. Ads can be display or graphic ads, video streaming ads, or digital ads inserted into outdoor digital billboards, out-of-home locations, and audio streaming platforms. Ads are purchased on a cost per thousand (CPM) basis. We average $5 CPM, or about half a penny per targeted display ad.
How much budget is needed to be successful on broadcast TV varies a lot by market. The Albuquerque/Santa Fe TV market covers most of the state of New Mexico. Most advertisers in this market are spending at least $4,000 each month. In deciding whether to advertise on TV, we can help you consider where your potential customers are. In this region, the TV stations cover almost the entire state, so some advertisers might have high “waste”, reaching people far outside the metro region. Another option that uses the power of video advertising is CTV/OTT streaming video ads, which can be directly to only the best prospects in a geography as small as one mile around your business.
For businesses that have our sister company, Ad House Advertising, place over-the-air radio or TV buys, there is no additional cost on top of the airtime rate because the broadcast stations commission us out of the rate. Because we negotiate rates, we usually buy about 15-20% airtime more for the dollar than a local company that places their own media buy.
Video for TV commercials or online ads usually begins at about $1,200 for a :30 video that includes stock images or footage, ASCAP and BMI licensed music, and graphics. A professional announcer or on-screen talent will increase that cost, as does on-location filming. When we produce a commercial, you own the rights to the finished work without residual costs. Give us a call for a free estimate!
If you’re wanting to produce a professional video, whether it’s a website video, a TV commercial or video streaming ad, or a documentary, Edit House Productions can help. Our in-house team of experienced writers, producers and editors has helped thousands of businesses and organizations produce video. We work to help you define the goal of the video, then make it easy to produce a project you’ll be very proud of. Give us a call to discuss your project.
We’ve seen very successful campaigns using video to engage on the Meta platform, reaching users of Facebook and Instagram. Your company data of previous leads and sales, your “first party data”, can be utilized to build lookalike lists to help us maximize Meta results. We also use third party data, available in our partnership with The Trade Desk, as well as Meta’s user data. Our sister company, Ad House Advertising optimizes Meta ad campaigns with great success, including remarketing on Meta to users who just visited your website.
The volume of TV commercials in the local stations’ airtime + bonus packages don’t always provide the value that an advertiser needs. The bonused airtime is what would otherwise be unsold– which means that other advertisers didn’t want to buy those time slots–mostly in overnights or daytime programming. The branding packages are usually $2,500-$4,000 per month with a 6 to 12-month commitment. The cost of video production is included in the package but if you wanted to run that commercial on another station, you’d have to buy it from the one that made it.
Let’s Make Things Happen
“Production of our podcasts goes smoothly. The staff has our set prepped, lighting is ready. It’s easy to tell our story.”
“Edit House Productions has helped us with training videos so that our team all has best practice procedures.”
“Edit House Productions has done great work on videos for us.”
I’ve worked with Edit House for several video projects over the past two years, and the content they produce is always stellar. They have repeatedly gone above and beyond to ensure that our projects always exceed expectation. If you are looking for ultra high-quality video content and production, Edit House is the studio for you!
“The graphics and animations really add to our videos. The Edit House team makes us look really professional.”
“Edit House Productions gets things done. They are easy to work with, meet deadlines, stay within budget, and deliver measurable results.”
“The Edit House team understands how to produce video ads for streaming as well as how to place them. They deliver results and their work is excellent.”
“We have used Edit House Productions for many years, documenting the work of our organization. Each year, the documentary video they make is better than the last. ”
“My State Agency worked with Edit House for years and we were always happy with the product that was generated. They are professional and personable. I recommend them.”
“The team at Edit House helped me create web videos that set me apart from my competition. They were professional and easy to work with.”
“With all the people who visit our website, we love that our videos engage people and let them see how our company provides better service.”
We hired Edit House to film a couple of educational videos for us onsite at an outdoor workshop. They were professional and dependable, great to work with and went the extra mile to make an unexpected round of tweaks late in the process. I highly recommend this firm and will absolutely work with them again.
By submitting my data I agree to be contacted.
