What TV station is best for local advertising?

For local businesses interested in advertising on broadcast TV, it’s not about choosing one station over another. Ideally, the business should purchase airtime based on the composition of the audience versus the rate for each program. For example, if your products or services are primarily purchased by Women 25-54 years old, daytime TV is likely not the best daypart. Reaching that demo would be most efficient in morning or evening news. At Ad House Advertising, we negotiate rates for the airtime, then evaluate the Cost per Thousand (CPM) for each program to build a recommended media buy, specific to your company, without any added cost above the airtime.

What budget is needed to advertise on TV?

The budget needed varies greatly by market. In the Albuquerque TV market, most advertisers today are spending at least $4,000 each month. In deciding whether to advertise on TV, we help you consider where your potential customers are. In this region, the TV stations cover almost the entire state, so some advertisers might have high “waste”, reaching people far outside the metro region. Another option that uses the power of video advertising is CTV/OTT streaming video ads, which can be directly to only the best prospects in a geography as small as one mile around your business.

How much does it cost to produce a video ad?

Video for TV commercials or online ads can begin at about $1,500 for a :30 video that includes stock images or footage, ASCAP and BMI licensed music, and graphics. A professional announcer or on-screen talent will increase that cost, as does on-site filming. When we produce a commercial, you own the rights to the finished work without residual costs.

How much does it cost for an ad agency to place media buys?

For businesses that have Ad House Advertising place over-the-air radio or TV buys, it doesn’t cost anything additional– the broadcast stations commission us out of the rate. Because we negotiate rates, we usually buy about 15-20% more for the dollar than a local company that places their own media buy.

A local station offers a branding package with lots of bonus commercials. Is it a good deal?

The volume of commercials in these airtime + bonus packages doesn’t always provide the value that an advertiser needs. The bonused airtime is what would otherwise be unsold– so other advertisers didn’t want to buy those time slots–mostly in overnights or daytime programming. These packages are usually $2,500-$4,000 per month with a 6 to 12-month commitment and include the cost of production. Often, the packages include digital ads, which usually are run-of-site on the station’s website (not targeted to your demo or to prospective customers’ online).While you’ll almost always receive that value in airtime, the programs or even the stations that it runs on are at the station’s discretion. Your commercials may air in programs with very few of your key demo in the audience; the schedule is also not able to be duplicated in following months, if it did work well.

Training/HR Video Production

At Edit House Productions, we create custom training and HR videos that help businesses improve employee engagement, streamline onboarding, and strengthen internal communications. Whether it’s a company overview or an online course with quizzes and completion certificates, we understand how video can show the unique aspects of a company or provide standards for the company’s core values and objectives.

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Educate. Engage. Empower.

Employee Onboarding

Welcome new team members with professional onboarding videos that introduce your company culture, mission, values, and workplace expectations. A strong onboarding video helps employees feel confident and connected from their very first day.

Safety & Compliance Training

Ensure critical information is delivered clearly and consistently across your organization.

We produce training videos for:

Workplace Safety
OSHA Compliance
Equipment Operation
Emergency Procedures
Industry Regulations
Best Practices

Human Resources Communications

Keep employees informed with engaging internal communication videos.

Whether you’re announcing policy updates, explaining benefits, or sharing company news, video helps increase understanding and retention.

Why Use Video For Training?

Training videos offer significant advantages over traditional training methods.

Consistent Messaging

Every employee receives the same information regardless of location or department.

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Save Time

Reduce repetitive in-person training sessions and create resources employees can revisit anytime.

Learn more

Scalable Solutions

Train one employee or one thousand with the same professional content.

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Some Partners We Work With

Industry leading software and equipment.

Training Video FAQs

Where can I rent a green screen studio?Kim Smith2026-07-10T20:25:00+00:00

Where can I rent a green screen studio?

Edit House Productions has multiple green screen or chroma key options, both in our studio or portable, up to 12′ tall and 40′ long. Our studio offers space accessible for vehicles, with the green screen large enough to film driving scenes. Bring your own equipment and crew or work with our experienced in-house team.

How are training videos produced?Kim Smith2026-07-08T22:19:29+00:00

How are training videos produced?

Videos for training or for HR onboarding can vary greatly. Some can be short documentaries to help new employees understand a company’s culture. Other training videos can be to ensure that employees grasp key processes or safety protocols. At Edit House Productions, we have decades of experience in training video production. Some have been “chaptered” with quizzes on a website; others have been filmed on site and edited to show a process in detail. We’ve even filmed training videos in our 2000sf studio, simulating a large conference with speakers. Whatever type of training video you are considering, let’s talk about how to bring it to life.

Where can I produce a podcast?Kim Smith2026-07-08T22:23:01+00:00

Where can I produce a podcast?

Edit House Productions offers a 150 sf studio space for podcasts as well as a 2000 sf studio for larger productions. Our podcast studio has acoustic foam for audio quality, quality microphones, lighting and camera options, and set options that will host up to 4 people. Audio or video production of podcasts is available. We can also produce using our infinity wall or chromakey green screen as the background.

What is an explainer video?Kim Smith2026-07-08T22:19:41+00:00

What is an explainer video?

An explainer video is a short video for your website that offers information on your company or on each specific product or service. They’re usually :60 to :90 seconds or so, focused on helping viewers understand key points, and include a call to action. Edit House Productions has created explainers or web videos for decades, using live action, animation, graphics, whiteboards and motion graphics.

How are documentaries made?Kim Smith2026-07-08T22:19:13+00:00

How are documentaries made?

Documentaries are about storytelling. From educational to uplifting messages to historical remembrances, we work to produce compelling documentaries. Weaving short interview segments and nat sound together, combining beautiful visuals or historic materials, we add music and motion graphics to produce award-winning documentaries. From documentaries on Apollo astronauts to the impact of the mission station in the Congo, to company histories or the impact of a non-profit organization, at Edit House Productions, we love telling your story!

What makes Edit House Productions different?Kim Smith2026-07-08T21:14:27+00:00

What makes Edit House Productions different?

Edit House Productions provides decades of expertise in telling a company’s story or selling a company’s products or services through engaging video. From commercials and streaming video advertising, documentaries and web videos, we’ve worked with Fortune 500 companies, small businesses, non-profits, and governmental agencies. We film on location or in our 2000sf studio in Metro Albuquerque, using experienced staff and in-house gear.

How do I produce a video?Kim Smith2026-07-08T21:24:16+00:00

How do I produce a video?

If you’re wanting to produce a professional video, whether it’s a website video, a TV commercial or video streaming ad, or a documentary, Edit House Productions can help. Our in-house team of experienced writers, producers and editors has helped thousands of businesses and organizations produce video. We work to help you define the goal of the video, then make it easy to produce a project you’ll be very proud of. Give us a call to discuss your project.

Let’s Make Things Happen

Let’s produce videos to assist your company!

“We have used Edit House Productions for many years, documenting the work of our organization. Each year, the documentary video they make is better than the last. ”

Michelle, Non-Profit Association Marketing: Video Documentaries

“With all the people who visit our website, we love that our videos engage people and let them see how our company provides better service.”

John, Professional Services Business Owner: Website Videos

“The Edit House team understands how to produce video ads for streaming as well as how to place them. They deliver results and their work is excellent.”

Carl, Non-Profit Association Director: Video Production

“Edit House Productions gets things done. They are easy to work with, meet deadlines, stay within budget, and deliver measurable results.”

Jennifer, Entertainment Marketing GM

“The graphics and animations really add to our videos. The Edit House team makes us look really professional.”

Mark, ~ Small Business Owner: Animated Videos

“Production of our podcasts goes smoothly. The staff has our set prepped, lighting is ready. It’s easy to tell our story.”

Michael, Small Business Owner: Podcast Production

“The team at Edit House helped me create web videos that set me apart from my competition. They were professional and easy to work with.”

Robert, New Business Owner: Video Production

I’ve worked with Edit House for several video projects over the past two years, and the content they produce is always stellar. They have repeatedly gone above and beyond to ensure that our projects always exceed expectation. If you are looking for ultra high-quality video content and production, Edit House is the studio for you!

WK, School District : Video Production

“Edit House Productions gets things done. They are easy to work with, meet deadlines, stay within budget, and deliver measurable results.” , meet deadlines, stay within budget, and deliver measurable results.” , meet deadlines, stay within budget, and deliver measurable results.”

Jon, Boss

We hired Edit House to film a couple of educational videos for us onsite at an outdoor workshop. They were professional and dependable, great to work with and went the extra mile to make an unexpected round of tweaks late in the process. I highly recommend this firm and will absolutely work with them again.

Megan , Nursery & Greenhouse Association: Video Production

“Edit House Productions has helped us with training videos so that our team all has best practice procedures. .”

Robert , Small Business Manager: Training Videos

“My State Agency worked with Edit House for years and we were always happy with the product that was generated. They are professional and personable. I recommend them.”

Kevin, Former State Recruiting Staff

Edit House Production

Albuquerque Video Production

(505) 896-3388

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