How much budget is needed to be successful on broadcast TV varies a lot by market. The Albuquerque/Santa Fe TV market covers most of the state of New Mexico. Most advertisers in this market are spending at least $4,000 each month. In deciding whether to advertise on TV, we can help you consider where your potential customers are. In this region, the TV stations cover almost the entire state, so some advertisers might have high “waste”, reaching people far outside the metro region. Another option that uses the power of video advertising is CTV/OTT streaming video ads, which can be directly to only the best prospects in a geography as small as one mile around your business.