Media usage in one of traditional advertising’s key demos just isn’t what it used to be. Recent data again shows a loss in TV viewing in the 18-34 demo. In the last two years, this demo is watching traditional TV 24 minutes less per day— almost the length of a whole sit-com.
Adults 18-34 have long been considered very valuable– with no family or mortgage responsibilities, they have disposable income, and make high-frequency purchases such as fast food, clothing and entertainment.
But this generation hardly knows what it’s like to NOT be digitally connected. Between computers, smartphones and I-pads, the 18-34 year olds haven’t known a time that information wasn’t at their fingertips– and under their own control.
In contrast, these active young adults are online for hours each day. And advertisers can easily reach them via Facebook ads, search or display ads, and video PPC ads.
When our online agency, Ad House Advertising, attended Google’s 2013 All-Star Event for digital ad agencies, Google emphasized the value of the video online audience. And to my surprise, someone in the front row asked this question: “I have a motorcycle dealership. Would video PPC ads be a good fit for this client?” I nearly fell off my chair.
This demo, particularly young men, can’t be found cost-efficiently on TV today. But they can be found glued to YouTube. And with a well-targeted video PPC ad, you not only have exposure to that valuable prospective customer with sight, sound, motion, emotion– you only pay for those who are interested in your product or service. And consider that the video PPC ad’s cost– about a dime for each person– allows advertisers to stop spending ad dollars for exposure to those who are not interested in their product.
Where did the valuable 18-34 demo go? Online. Sometimes even to watch their favorite TV shows on the mobile device in their hand.
Call us locally at (505) 896-3388 or nationally at (888) 928-1242.
Let’s Make Things Happen
That’s not just some random text on our website. That’s our promise for your business or organization.
“The Edit House team understands how to produce video ads for streaming as well as how to place them. They deliver results and their work is excellent.”
“With all the people who visit our website, we love that our videos engage people and let them see how our company provides better service.”
“Production of our podcasts goes smoothly. The staff has our set prepped, lighting is ready. It’s easy to tell our story.”
“The team at Edit House helped me create web videos that set me apart from my competition. They were professional and easy to work with.”
“We have used Edit House Productions for many years, documenting the work of our organization. Each year, the documentary video they make is better than the last. ”
“Edit House Productions gets things done. They are easy to work with, meet deadlines, stay within budget, and deliver measurable results.”
“The graphics and animations really add to our videos. The Edit House team makes us look really professional.”
“Edit House Productions has helped us with training videos so that our team all has best practice procedures. .”
“Edit House Productions gets things done. They are easy to work with, meet deadlines, stay within budget, and deliver measurable results.” , meet deadlines, stay within budget, and deliver measurable results.” , meet deadlines, stay within budget, and deliver measurable results.”
I’ve worked with Edit House for several video projects over the past two years, and the content they produce is always stellar. They have repeatedly gone above and beyond to ensure that our projects always exceed expectation. If you are looking for ultra high-quality video content and production, Edit House is the studio for you!
We hired Edit House to film a couple of educational videos for us onsite at an outdoor workshop. They were professional and dependable, great to work with and went the extra mile to make an unexpected round of tweaks late in the process. I highly recommend this firm and will absolutely work with them again.
“My State Agency worked with Edit House for years and we were always happy with the product that was generated. They are professional and personable. I recommend them.”
