If a picture is worth a thousand words, imagine how much you can say in a :30s commercial spot! Edit House Productions LLC is known for being at the cutting edge of video production and video editing, and the spot “Phone Call” produced for Responsible Gaming Association of New Mexico proves it. With some interesting visual choices, we say more than a script could, we tell an entire story in just 30 seconds.
The scene opens up on a grainy black and white image of poker chips on a table and a slot machine. The video is shaky and angularly oriented. A scratchy filter has been applied to evoke a sense of eeriness. You hear the voiceover of an emotional, desperate woman on the phone. She’s crying. Immediately the scene cuts to the woman. She’s dimly lit by a harsh overhead light and although the background is less prominent, you can clearly see that she’s in a garage. She’s attempting to hide her conversation. A filter has been applied to the lighting in the background, giving it a purplish hue, allowing the viewer to see the stark contrast between the woman and her background. The slight low humming noise and scratching sound heard faintly below her sniffling further lend to the disturbingly uneasy feeling. It becomes clear that the cuts to shots of casino games are flashbacks, and her narrative confirm the story here. The woman has a gambling addiction and she’s asking for money. Whoever’s on the line refuses to enable her and insists she seek help from the Responsible Gaming Association of New Mexico.
It’s a complicated story to tell in just 30 seconds, but with interesting visual choices and strategically placed flashbacks, this spot manages to paint a complete picture of the shame and pain that can result from a gambling addiction. This spot illustrates the emotional toll a gambling addiction can take on an individual as well as their family. Edit House Productions is proud to produce video for our clients that not only gets a message across, but also communicates emotion. When you’re ready to produce video designed to compel your potential customers to action, contact Edit House Productions.
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“My State Agency worked with Edit House for years and we were always happy with the product that was generated. They are professional and personable. I recommend them.”
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We hired Edit House to film a couple of educational videos for us onsite at an outdoor workshop. They were professional and dependable, great to work with and went the extra mile to make an unexpected round of tweaks late in the process. I highly recommend this firm and will absolutely work with them again.
“Edit House Productions gets things done. They are easy to work with, meet deadlines, stay within budget, and deliver measurable results.”
I’ve worked with Edit House for several video projects over the past two years, and the content they produce is always stellar. They have repeatedly gone above and beyond to ensure that our projects always exceed expectation. If you are looking for ultra high-quality video content and production, Edit House is the studio for you!
“With all the people who visit our website, we love that our videos engage people and let them see how our company provides better service.”
“The graphics and animations really add to our videos. The Edit House team makes us look really professional.”
“Edit House Productions gets things done. They are easy to work with, meet deadlines, stay within budget, and deliver measurable results.” , meet deadlines, stay within budget, and deliver measurable results.” , meet deadlines, stay within budget, and deliver measurable results.”
“Edit House Productions has helped us with training videos so that our team all has best practice procedures. .”
