At Edit House Productions, we approach different video production projects with different strategies and techniques, based on what our client envisions for their end product. We take time to understand our customer’s objectives in approaching their commercial broadcast, documentary, or training video, and then create a piece of film that matches those goals. A sometimes abstract concept that is at the forefront of our production team’s mind as we begin to strategize how to create a piece of film and exceed our clients’ expectations is how to shoot the film and whether to employ a cinematic or commercial approach to the look of the piece.
As the first video production company in the state of New Mexico to shoot in HD, our products always have a quality look, no matter what style they are shot in. A cinematic approach to a video shoot typically involves a different set of subject placement and composition that is more in sync with movie industry looks and trends. At Edit House we always aim to inspire and compel our audience, but when we shoot cinematic style video, we emphasize emotion, and typically, juggle more information to achieve a full, commanding effect.
In addition, cinematic style of film photography often recreates Hollywood-like depth and mood through lighting, and employs more equipment, like our Slider Dolly, to smoothly move from subject to subject. We may even incorporate multiple cameras shooting the same subject from different angles, so we have more footage to work with in post-production.
Commercial video production often takes a different approach to shooting video- employing different shots, lighting, and even scripting techniques. When we create these ads we emphasize a call to action that are designed to elicit a direct response from viewers. For this reason, commercial video production values are somewhat less understated than cinematic style video shots. Typically, there is more camera movement, more energetic dialogue, and mood and lighting that is markedly more lighthearted.
No matter what look and feel you’d like to achieve in your next video production, Edit House has the experience and equipment to translate your ideas into a meaningful piece of video. Let’s get started- contact us today!
Let’s Make Things Happen
That’s not just some random text on our website. That’s our promise for your business or organization.
“Edit House Productions has done great work on videos for us.”
“Production of our podcasts goes smoothly. The staff has our set prepped, lighting is ready. It’s easy to tell our story.”
We hired Edit House to film a couple of educational videos for us onsite at an outdoor workshop. They were professional and dependable, great to work with and went the extra mile to make an unexpected round of tweaks late in the process. I highly recommend this firm and will absolutely work with them again.
“The graphics and animations really add to our videos. The Edit House team makes us look really professional.”
“My State Agency worked with Edit House for years and we were always happy with the product that was generated. They are professional and personable. I recommend them.”
“The Edit House team understands how to produce video ads for streaming as well as how to place them. They deliver results and their work is excellent.”
“With all the people who visit our website, we love that our videos engage people and let them see how our company provides better service.”
“The team at Edit House helped me create web videos that set me apart from my competition. They were professional and easy to work with.”
“Edit House Productions gets things done. They are easy to work with, meet deadlines, stay within budget, and deliver measurable results.”
“We have used Edit House Productions for many years, documenting the work of our organization. Each year, the documentary video they make is better than the last. ”
“Edit House Productions has helped us with training videos so that our team all has best practice procedures.”
I’ve worked with Edit House for several video projects over the past two years, and the content they produce is always stellar. They have repeatedly gone above and beyond to ensure that our projects always exceed expectation. If you are looking for ultra high-quality video content and production, Edit House is the studio for you!
