FAQs about Video Production
Questions about how to find a New Mexico video crew, produce videos or documentaries, or find a podcast or film studio? This FAQ has common questions about video production, our Albuquerque metro studio and equipment, and how Edit House Productions helps businesses with engaging, results-focused video projects.
Edit House Productions offers a 150 sf studio space for podcasts as well as a 2000 sf studio for larger productions. Our podcast studio has acoustic foam for audio quality, quality microphones, lighting and camera options, and set options that will host up to 4 people. Audio or video production of podcasts is available. We can also produce using our infinity wall or chromakey green screen as the background.
Documentaries are about storytelling. From educational to uplifting messages to historical remembrances, we work to produce compelling documentaries. Weaving short interview segments and nat sound together, combining beautiful visuals or historic materials, we add music and motion graphics to produce award-winning documentaries. From documentaries on Apollo astronauts to the impact of the mission station in the Congo, to company histories or the impact of a non-profit organization, at Edit House Productions, we love telling your story!
Videos for training or for HR onboarding can vary greatly. Some can be short documentaries to help new employees understand a company’s culture. Other training videos can be to ensure that employees grasp key processes or safety protocols. At Edit House Productions, we have decades of experience in training video production. Some have been “chaptered” with quizzes on a website; others have been filmed on site and edited to show a process in detail. We’ve even filmed training videos in our 2000sf studio, simulating a large conference with speakers. Whatever type of training video you are considering, let’s talk about how to bring it to life.
If you’re wanting to produce a professional video, whether it’s a website video, a TV commercial or video streaming ad, or a documentary, Edit House Productions can help. Our in-house team of experienced writers, producers and editors has helped thousands of businesses and organizations produce video. We work to help you define the goal of the video, then make it easy to produce a project you’ll be very proud of. Give us a call to discuss your project.
An explainer video is a short video for your website that offers information on your company or on each specific product or service. They’re usually :60 to :90 seconds or so, focused on helping viewers understand key points, and include a call to action. Edit House Productions has created explainers or web videos for decades, using live action, animation, graphics, whiteboards and motion graphics.
The volume of TV commercials in the local stations’ airtime + bonus packages don’t always provide the value that an advertiser needs. The bonused airtime is what would otherwise be unsold– which means that other advertisers didn’t want to buy those time slots–mostly in overnights or daytime programming. The branding packages are usually $2,500-$4,000 per month with a 6 to 12-month commitment. The cost of video production is included in the package but if you wanted to run that commercial on another station, you’d have to buy it from the one that made it.
How much budget is needed to be successful on broadcast TV varies a lot by market. The Albuquerque/Santa Fe TV market covers most of the state of New Mexico. Most advertisers in this market are spending at least $4,000 each month. In deciding whether to advertise on TV, we can help you consider where your potential customers are. In this region, the TV stations cover almost the entire state, so some advertisers might have high “waste”, reaching people far outside the metro region. Another option that uses the power of video advertising is CTV/OTT streaming video ads, which can be directly to only the best prospects in a geography as small as one mile around your business.
For businesses that have our sister company, Ad House Advertising, place over-the-air radio or TV buys, there is no additional cost on top of the airtime rate because the broadcast stations commission us out of the rate. Because we negotiate rates, we usually buy about 15-20% airtime more for the dollar than a local company that places their own media buy.
We’ve seen very successful campaigns using video to engage on the Meta platform, reaching users of Facebook and Instagram. Your company data of previous leads and sales, your “first party data”, can be utilized to build lookalike lists to help us maximize Meta results. We also use third party data, available in our partnership with The Trade Desk, as well as Meta’s user data. Our sister company, Ad House Advertising optimizes Meta ad campaigns with great success, including remarketing on Meta to users who just visited your website.
Programmatic advertising is the buying and placement of digital and video streaming ads. Ads can target specific audiences in select geographies in real time instead of negotiating placements manually. Ads can be display or graphic ads, video streaming ads, or digital ads inserted into outdoor digital billboards, out-of-home locations, and audio streaming platforms. Ads are purchased on a cost per thousand (CPM) basis. We average $5 CPM, or about half a penny per targeted display ad.
Although Edit House Productions prefers traditionally produced material, we do offer AI video, audio, and graphic production. AI video production can also enhance a scene or be used for :15 or :30 videos for online streaming video ads or for TV commercials. AI-powered video creation and AI-assisted post-production are available.
If you’re part of local, state or federal government, Edit House Productions is a top video production company with experience working across New Mexico. We offer remote filming in offices, on location, or in classified areas, or in our on-site 2000sf studio. We are a licensed vendor with the State of New Mexico and many city and county government organizations as well as a qualified NM Film vendor. From shorter videos of 5-10 minutes or longer, our in-house team of writers, cinematographers, lighting and audio technicians, directors, and producers make it easy and cost efficient.
For a company video or documentary, Edit House Productions offers video production that tells your organization’s story. From shorter lengths of 5-10 minutes, up to broadcast length, our in-house team of writers, cinematographers, lighting and audio techs, directors, and producers make it easy to share your idea with your audience. We’ve produced documentaries for small companies, government agencies, Fortune 500 companies and in multiple countries and languages.
Edit House Productions has in-house 4K cameras and remote video production gear, as well as a crew of cinematographers, audio specialists, lighting techs, producers, and directors. Filming available in Albuquerque, Santa Fe and across New Mexico. Since 2000, we’ve filmed and produced commercials, documentaries, and web videos. On location or in our 2000sf Albuquerque metro studio.
Edit House Productions has multiple green screen or chroma key options, both in our studio or portable, up to 12′ tall and 40′ long. Our studio offers space accessible for vehicles, with the green screen large enough to film driving scenes. Bring your own equipment and crew or work with our experienced in-house team.
Edit House Productions offers a 150 sf studio space for podcasts as well as a 2000 sf studio for larger productions. Our podcast studio has acoustic foam for audio quality, quality microphones, lighting and camera options, and set options that will host up to 4 people. Audio or video production of podcasts is available. We can also produce using our infinity wall or chromakey green screen as the background.
Video for TV commercials or online ads usually begins at about $1,200 for a :30 video that includes stock images or footage, ASCAP and BMI licensed music, and graphics. A professional announcer or on-screen talent will increase that cost, as does on-location filming. When we produce a commercial, you own the rights to the finished work without residual costs. Give us a call for a free estimate!
Edit House Productions provides decades of expertise in telling a company’s story or selling a company’s products or services through engaging video. From commercials and streaming video advertising, documentaries and web videos, we’ve worked with Fortune 500 companies, small businesses, non-profits, and governmental agencies. We film on location or in our 2000sf studio in Metro Albuquerque, using experienced staff and in-house gear.
“There’s so much power in video as a marketing tool. We want to make production easy for each client and help them tell their company’s story.”
Kim Smith
Edit House Productions, Owner and Writer/Producer
