At Edit House Productions, we believe the tools we use should match the stories we tell. That’s why we’ve recently expanded our in-house capabilities with a powerful new addition: a professional dual-orientation camera rig featuring the Sony FX3. This system allows us to capture each format (horizontal (16:9) and vertical (9:16) with its own dedicated framing, all in one streamlined shoot. Eliminating the need for separate shoots or post-production reformatting. The result? Faster turnaround times and optimized content for any screen.
Meeting the Demands of Modern Media
With audiences consuming video on a growing number of platforms—TikTok, Instagram Reels, YouTube Shorts, Facebook, and LinkedIn Stories—it’s no longer enough to create content in a single orientation. Vertical video is essential for mobile-first audiences, while traditional horizontal video still dominates websites, TV spots, and YouTube. Our dual-camera rig, built around two synchronized Sony FX3 bodies, allows Edit House Productions to deliver both formats simultaneously, without compromise. Whether you’re building a brand, launching a product, or sharing a story, this gives you maximum flexibility and reach.
Why the Sony FX3?
The Sony FX3 is part of Sony’s professional Cinema Line and brings together the image quality of a full-frame sensor with the portability and durability needed for dynamic production environments. Some of its standout features include:
- 4K recording up to 120fps for stunning slow-motion footage
- 12.1MP full-frame back-illuminated CMOS sensor for incredible low-light performance
- S-Cinetone color profile, matching the cinematic look of higher-end Sony cinema cameras
- Dual native ISO, ensuring clean, noise-free images in varying light
- Internal cooling system, allowing for extended recording times without overheating
- Compact, modular design, ideal for rigging in vertical or horizontal setups
These features allow Edit House Productions to capture high-resolution, cinematic-quality footage in real-time, no matter the shooting conditions. Whether we’re filming indoors with controlled lighting or capturing a fast-paced outdoor event, the FX3 offers consistency, flexibility, and professional-grade results.
Elevated Storytelling, Faster Delivery
By capturing both orientations at once, Edit House Productions reduces the time it takes to repurpose content. This is especially important for clients who need to keep up with the fast pace of social media without sacrificing quality. Instead of cropping horizontal footage for vertical use—often resulting in awkward compositions or visual compromises—we deliver purpose-shot content for each format. Your viewers get the best possible experience, regardless of the platform.
Visual Motion, Made Easy
We’ve also recently integrated a professional-grade gimbal system into our workflow, further elevating the visual quality of our productions. The gimbal allows Edit House Productions to incorporate smooth, cinematic motion into our videos—whether we’re tracking talent through a space, showcasing architectural details, or capturing live event action. Paired with the FX3’s lightweight design and incredible image stabilization, our team can deliver movement-rich footage that feels immersive and polished.
Built for Agencies, Organizations, and Businesses
Whether you’re a public agency, higher education institution, nonprofit, or business, your message deserves to be seen—and seen clearly. These technological upgrades are part of Edit House Productions’ larger mission to streamline the production process and offer scalable, professional video content that fits a variety of campaign goals. From 30-second ads and social clips to long-form storytelling and branded content, our team can handle your project from start to finish with efficiency and creativity.
We understand that marketing timelines are tight, audiences are diverse, and visual content must work across many channels. That’s why Edit House Productions continues to invest in the tools and techniques that bring flexibility, speed, and exceptional quality to every shoot.
