Great commercial production is dependent upon compelling storytelling that’s relevant to the viewer. A compelling story moves viewers to act, and ultimately that’s the reason we advertise – to influence behavior. When we embark on a video production project, the first...
Here at Edit House, we are always striving to stay ahead of the curve when it comes to developments in the video production industry. In 2007, we set the HD standard in the state of New Mexico. We were the first Albuquerque video production company in the state to...
At Edit House Productions, we approach different video production projects with different strategies and techniques, based on what our client envisions for their end product. We take time to understand our customer’s objectives in approaching their commercial...
Edit House recently filmed a frighteningly good October spot for Melloy Dodge of Albuquerque. A lot went into the production of this commercial- from composing a script, creating graphics, and shooting footage to editing the film and stringing it all together. The end...
We very frequently preach about video being an important component of your website, and when available should be an integral part of helping your visitors learn more about you. Although we use YouTube as the primary video server for our clients' websites due to its...
Logic dictates that marketers should go where the people are, and that place is YouTube! YouTube has grown to be so much more than videos of cats and rickrolls of content you actually wanted to watch (props if you know what that means). YouTube has become a...
While Joan Jett may be right, that caring too much about what others think is bad for your self-esteem, it's not very wise to "not give a hoot" when it comes to your company's reputation. Local Consumer Review Survey (2012) revealed that 72% of consumers said that...
In my work with clients of Ad House Advertising, we're constantly talking about how the internet has changed shopping. So a recent article by Sridhar Ramaswamy, Google's Senior VP of Ads and Commerce who oversaw the technology behind Google Shopping, caught my...
As much as we all talked about 2013 finally being the Year of Mobile, we're convinced that it actually is going to be the Year of Video. Here's why: Viewing is growing on video, with more time being spent on more devices. Too much is made of falling network prime-time...
We produced a series of promotional videos that included several local businesses at a large local movie theater, Premiere Cinemas, in Rio Rancho. This was done in partnership with the Rio Rancho Observer, Don Chalmers Ford, Latitudes, and Harris Jewelers. ...
