While Joan Jett may be right, that caring too much about what others think is bad for your self-esteem, it’s not very wise to “not give a hoot” when it comes to your company’s reputation.
Local Consumer Review Survey (2012) revealed that 72% of consumers said that they trust online reviews as much as personal recommendations; 52% said that positive online reviews make them more likely to use a local business.
So, if you were thinking, “Reputation Management is something Big Businesses have to worry about, I’m just a local store. I have loyal customers; Word of Mouth works for me,” then your online reputation may be in jeopardy.
No matter who you are, what you know, how good your product or service is, or how long you’ve been in business, eventually someone is going to give you a bad review. Don’t take it personally.
Fifteen years ago, when someone had a bad experience at a local business, they probably told their close friends and family and you may or may not have lost any real business from their interaction. In the year 2013, where Social Media dictates our lives and people have 24/7 access to any company’s information, reviews, and a list of your competitors, the repercussions of a bad review are astronomical.
Angry customers now have the power to create a ripple effect of outrage, fear, distrust, and often times, ignorance with well-placed reviews or a tweet out to their 600 followers. If you want to maintain your dignity and continue your business with grace you have to be able to address all of your reviews: the good, the bad, and the ugly.
Admitting you have a problem is the first step, but now you’ve realized that there is an entire aspect to your business that isn’t being handled properly. You own a business, you’re a busy person, you now have a million and one things on your plate and you aren’t sure if you can handle all of it. Luckily, the second step is contacting Ad House Advertising about starting a Reputation Management campaign. We have the tools, knowledge, experience, and time to dedicate to making sure you look good online.
Call us to set up an appointment to discuss what Reputation Management can do for you.
Matt, quite literally, grew up around television production, and started setting up lights and equipment at just 9 years old. Matt began officially working for Edit House Productions, LLC at a young age and officially joined the team at 15 years old. Matt graduated from Rio Rancho High School in 2010 and attended CNM, taking psychology courses and focusing on general studies and today, he is a multiple Telly Award winning editor. Matt has extensive knowledge of Adobe Premier Pro, After Effects along with the entire suite of Adobe Creative Cloud applications including Adobe Photoshop, Illustrator, InDesign, and Audition. Matt is well-versed in producing, directing, and cinematography.
In 2020, Matt became a Co-Owner of Edit House Productions and Ad House Advertising. In 2022, Matt became the Chief Operating Officer as well. As COO, Matt is responsible for the daily operations of the company. Matt also serves as Studio Manager for Edit House Productions 2000 square-foot studio space
Matt is a huge Stranger Things fan and was ecstatic when Edit House Productions was able to work with Finn Wolfhard on a production in 2021.
Matt married to his high-school sweetheart, Kaitlin in 2013. They enjoy spending time with their daughters, dogs Oliver and Izzy, cooking, cigars, family, and music.