How To Get The Most Out Of Your Promotional Video
Now, this is not quite a DIY promotional video guide. However you go about producing a promotional video, this is the key point for making the best promotional video for your business:
Know Your Audience
Identify your target consumer, down to complete demographics. Who is your ideal candidate? By what medium will they best be reached? Should your promotional video be formatted for YouTube or for promotion on broadcast television? Will it spread organically or will you use your promotional video as a paid video ad?