As a business owner, you understand the significance of solid marketing plans to advertise your products or services. You may even have a website to exhibit your business’s offerings. However, what occurs if individuals are not discovering your website online? Or if they visit your site but leave quickly without spending much time? Well, that’s where we come in. Edit House Productions specializes in producing polished, top-notch videos that can impact your business website.

Featuring a video on your website can:

  1. Improve your ranking in Google search results. Google’s complex algorithms consider several factors, such as the duration of time visitors spend on your site. If you have a video on your website, and users engage with the video by watching it, Google will recognize that your site is interactive and rank it higher. Studies show that having a video on your website can increase time on site by 2.6 times!
  2. Demonstrate your product or service. According to another recent study by Google, almost 50% of internet users look for videos related to a product or service before visiting the store. Online shoppers viewing demo videos are almost twice as likely to purchase.
  3. Enhance your mobile-friendly website. Videos are mobile-friendly. Mobile users prefer to get their information in video format. In fact, video viewing on mobile devices has increased by over five times in the last two years!

Businesses can benefit significantly from incorporating videos on their websites. With over half of internet users viewing online videos daily, video is invaluable to any marketing mix.

If you’re ready to promote your business with video, contact Edit House Productions. We have over 30 years of experience creating compelling videos to prompt your customers to action whether it be on your website, broadcast TV or CTV Streaming platforms!  


Lucas Baca

Lucas Baca

Lucas Baca is a proud native of northern New Mexico who has significantly impacted local businesses since moving to the Albuquerque metro in 2013.

As the first person in his immediate family to earn a degree, Lucas embodies the values of hard work and perseverance. With a diverse professional background spanning over six years, he has gained valuable experience in various fields, from serving as a local advertising account executive to working for a global health communications agency. He is also the current Treasurer and New Pros Chair for the New Mexico Public Relations Society (NMPRSA).

Lucas finds the most fulfillment in work that makes a tangible difference and helps others. He takes particular joy in supporting and promoting local New Mexico businesses, contributing to their growth and success.

Besides his dedication to his community, Lucas has a passion for movies, particularly those of Quentin Tarantino and Christopher Nolan, considering himself a true cinephile. Additionally, he is an avid and devoted sports enthusiast, proudly supporting the Los Angeles Lakers and Atlanta Falcons.

Lucas holds a B.A. in Strategic Communication with a minor in Political Science from the University of New Mexico. With his unique blend of expertise, passion for community support, and love for cinema and sports, Lucas is a dynamic individual ready to make a positive impact wherever he goes.