As a business owner, you understand the significance of solid marketing plans to advertise your products or services. You may even have a website to exhibit your business’s offerings. However, what occurs if individuals are not discovering your website online? Or if they visit your site but leave quickly without spending much time? Well, that’s where we come in. Edit House Productions specializes in producing polished, top-notch videos that can impact your business website.
Featuring a video on your website can:
- Improve your ranking in Google search results. Google’s complex algorithms consider several factors, such as the duration of time visitors spend on your site. If you have a video on your website, and users engage with the video by watching it, Google will recognize that your site is interactive and rank it higher. Studies show that having a video on your website can increase time on site by 2.6 times!
- Demonstrate your product or service. According to another recent study by Google, almost 50% of internet users look for videos related to a product or service before visiting the store. Online shoppers viewing demo videos are almost twice as likely to purchase.
- Enhance your mobile-friendly website. Videos are mobile-friendly. Mobile users prefer to get their information in video format. In fact, video viewing on mobile devices has increased by over five times in the last two years!
Businesses can benefit significantly from incorporating videos on their websites. With over half of internet users viewing online videos daily, video is invaluable to any marketing mix.
If you’re ready to promote your business with video, contact Edit House Productions. We have over 30 years of experience creating compelling videos to prompt your customers to action whether it be on your website, broadcast TV or CTV Streaming platforms!
Ed Smith has been in television since the 80s and began Edit House Productions, LLC in 2000. He grew up in Culver City, California, where he enjoyed hanging out with his father on the sets of MGM Studios. Ed has been awarded dozens of Addy, Telly and Aurora Awards for cinematography, directing, and art direction. Over the years, Ed has produced for Fortune 500 companies like Pizza Hut, Cessna Aircraft, Coleman, and Rent-A-Center. Ed earned a MA in Communications and a BA in Radio-TV-Film from Fort Hays State University in Hays, Kansas.