Marketing professionals and web development directors have known for ages that commercial video productions enhance the user experience on your business’s website, as well as create opportunities to advertise to just the right audience through YouTube InStream marketing and similar platforms. Edit House has always been ahead of the curve in creating top notch videos tailored to the specific needs of our clients and designed to meet the unique and extensive criteria that comes with online advertising. Studies consistently show that not only do online videos get watched, but they encourage visitors to buy more than print and static images alone. So, what makes a quality marketing video and how do you optimize yours for better returns? After years of crafting commercial video for traditional outlets and online campaigns, the seasoned Edit House staff has some insights.
Your videos don’t have to reach the mythic viral status in order to generate meaningful ROI for your company, but they do have to be creative and high quality in order to net the attention of viewers. At Edit House, we strive to tell stories and communicate value in our commercial productions. Along with our expert sense of messaging, we use high quality cameras and software and apply innovative techniques so that your end product is undeniably eye catching.
As video lovers, we know an awful lot about video production, and as marketers (along with our sister company, Ad House Advertising) we know also know a lot about website optimization and video SEO. We holistically examine your marketing campaign and build strategies for each component that work seamlessly together so that you see the precise results you’re after. For example, we might help you employ YouTube advertising to build brand awareness in the community, or create a custom video for your website in order to drive conversions. Whatever your objective, we can help you to achieve it.
Incorporating SEO into your video can ensure that your projects are getting found by the right people in the vast online marketplace. In addition, we always utilize careful geographic targeting to make sure viewers are in your area, with interests relevant to your product or service, are seeing your advertising. Our customized approach not just to the creation, but the deployment of your video means that we’re leveraging all the available resources so that you have the peace of mind that comes with advertising dollars well spent.
Lucas Baca is a proud native of northern New Mexico who has significantly impacted local businesses since moving to the Albuquerque metro in 2013.
As the first person in his immediate family to earn a degree, Lucas embodies the values of hard work and perseverance. With a diverse professional background spanning over six years, he has gained valuable experience in various fields, from serving as a local advertising account executive to working for a global health communications agency. He is also the current Treasurer and New Pros Chair for the New Mexico Public Relations Society (NMPRSA).
Lucas finds the most fulfillment in work that makes a tangible difference and helps others. He takes particular joy in supporting and promoting local New Mexico businesses, contributing to their growth and success.
Besides his dedication to his community, Lucas has a passion for movies, particularly those of Quentin Tarantino and Christopher Nolan, considering himself a true cinephile. Additionally, he is an avid and devoted sports enthusiast, proudly supporting the Los Angeles Lakers and Atlanta Falcons.
Lucas holds a B.A. in Strategic Communication with a minor in Political Science from the University of New Mexico. With his unique blend of expertise, passion for community support, and love for cinema and sports, Lucas is a dynamic individual ready to make a positive impact wherever he goes.