Why it’s important to have a QUALITY website
In this day and age, almost everyone has a website. People and businesses take great pride in their websites. Whether they have a beautiful, user-friendly, informative website or an ugly, vague, assault on your senses website, they want to show it off, get people to visit, and promote it. Your website is crucial to the success and maintenance of your business. A website is a source of information for your clients that is open 24/7 and accessible from anywhere there’s internet access.
We all “know someone” who designs websites, or took a class in college, etc. Just because you know someone who is familiar with some form of site designing software, doesn’t mean they know how to effectively promote your company with a website. With the immense amount of knowledge we have available at our fingertips, people will Google you before they’ve even set foot in your store. We all have access to user reviews, blogs, social media, and everything else that may, or may not, be relevant to your business.
An ugly website sets a bad first impression, and perception is reality. A nice website not only sets a good first impression, but it legitimizes your business: “They must be doing well, their website is beautiful!” You need to have relevant content on the home page of your website and easy access to general information. If you want people to call you, you need to have a phone number that is not only legible, but “click-to-call” enabled for people who are checking you out from a mobile device. Speaking of mobile, is your website mobile-friendly? Can you view the content from your smartphone, tablet, or PC?
There are multiple elements to creating an effective website with relevant content for the target audience you are trying to reach. Edit House Productions, LLC and Ad House Advertising are equipped with the technology, knowledge, and ability to create a stunning website that will leave people feeling all warm and fuzzy about your “baby”.
Call or visit us to learn more about what we can do for you and your business.
Kim says she’s always been fascinated with mass communication and the way that people receive news, advertisements, and information. That’s changed a lot in the last few years!
At Edit House, she’s involved in the development of video messages for our clients’ broadcast media buys, website, and training videos as well as overseeing the media buying for our clients.
She loves learning the specifics of each client’s business and designing a plan to move them forward.
Kim also loves documentary production and has won several national and international awards for writing and production. Those productions have taken Kim and Ed to the Democratic Republic of the Congo, to NASA’s mission control in Houston, to most areas of New Mexico.
Kim earned her MA and BA degrees in Mass Communication from the University of South Dakota, then taught at state universities in Kansas before starting her own advertising agency in 1990. After a move to New Mexico in 1995 and 10 years in broadcast television sales management, she joined Ed in the company in 2005.
She enjoys gardening, camping, cooking, and time with her family and golden retriever, Pete.