So you’ve decided to add video to your marketing mix, now it’s time to determine the type of content you’re going to create. If you’re looking for ideas, there’s no better place than Edit House Productions LLC. We have been creating cutting-edge, award-winning videos for our clients for nearly 20 years! Based on our experience and keeping up with industry trends, we know what works! Here are some ideas for video content that your company can implement with our help!

Explainer Videos. Explainer videos are short, animated, educational videos that show how your product or service works. Explainer videos often take a complex process or concept and present it in a simple manner to help your customers understand the benefits of working with your company, giving you a competitive edge.

Testimonial Videos. Showcase honest reviews of your product or service by featuring real people that have had a positive experience with your business. Testimonial videos show your leads how effective your business is at solving a problem or filling a need, and at providing excellent customer service. Testimonial videos are engaging, and can win over new customers.

Training Videos. In addition to being a powerful sales tool, video can be used to help your business run smoothly internally as well! Streamline your new employee onboarding process with video. Internal training videos allow you to cost-effectively convey information to a large amount of people on multiple occasions in a consistent manner.

Documentary Videos. A long-format documentary video can tell your brand’s story and give your audience a look at your philosophy and personality! A documentary video is the best way to tell your story and highlight your company’s strengths and make a great impression.

These are just some examples of videos your business can use either to appeal to potential customers, or to streamline internal processes. At Edit House, we have the creative and technical expertise to create any type of video your business may need. We use high quality cameras that capture footage in HD, 2K and 4K. We work with clients in all industries and of all sizes, so whether your budget is in the $1,000 range, or six-figures, our results-focused approach to video production can help you meet your business goals. Contact us today!

Kim Smith

Kim Smith

Kim says she’s always been fascinated with mass communication and the way that people receive news, advertisements, and information. That’s changed a lot in the last few years!

At Edit House, she’s involved in the development of video messages for our clients’ broadcast media buys, website, and training videos as well as overseeing the media buying for our clients.

She loves learning the specifics of each client’s business and designing a plan to move them forward.

Kim also loves documentary production and has won several national and international awards for writing and production. Those productions have taken Kim and Ed to the Democratic Republic of the Congo, to NASA’s mission control in Houston, to most areas of New Mexico.

Kim earned her MA and BA degrees in Mass Communication from the University of South Dakota, then taught at state universities in Kansas before starting her own advertising agency in 1990. After a move to New Mexico in 1995 and 10 years in broadcast television sales management, she joined Ed in the company in 2005.

She enjoys gardening, camping, cooking, and time with her family and golden retriever, Pete.