What’s it mean to be a Google Partner?
For a business owner, it means that the digital ad agency has passed Google’s strict standards to better execute online campaigns that deliver results.
It’s like knowing your accountant is a CPA instead of a bookkeeper. It’s like knowing your attorney passed the bar exam.
For us, it’s an acknowledgment to several things: It’s seeing that integrating PPC ads at the “bottom of the funnel” makes integrated campaigns even stronger. It’s knowig that media evolves and we can’t keep doing things the way it was done 30 years ago. It’s recognizing that while it’s not easy to have our staff study and pass the stringent Google exams, once each staff member becomes certified, our strength deepens. We’re not a one-man band or dependent on an outside contractor. We’re four people deep in certifications for Search, Display or Analytics/Reporting, and we’re the only locally-owned, non-corporate New Mexico company to be recognized as a Google Partner digital agency.
Many small to medium-sized businesses have experimented with Google’s Adwords Express. Who hasn’t received an offer of the $100 in free ads?!? Google is more than willing to take your marketing dollars, no matter the effectiveness. It is our job as a Google Partner digital agency to design campaigns that are positive ROI — that is, for every marketing dollar you invest, you generate substantially more. It is our honor to be a performance agency and recognized multiple times as an All-Star agency.
Similarly to doing your own taxes, many business owners haven’t had the time or experience to achieve strong results in their own pay-per-click ads.
That’s where we come in. Our digital ad agency, Ad House Advertising, focuses on small to medium businesses. We’ll explain how campaigns can be strengthened and answer questions about online advertising. We love creating results.
Call us locally at (505) 896-3388
Kim says she’s always been fascinated with mass communication and the way that people receive news, advertisements, and information. That’s changed a lot in the last few years!
At Edit House, she’s involved in the development of video messages for our clients’ broadcast media buys, website, and training videos as well as overseeing the media buying for our clients.
She loves learning the specifics of each client’s business and designing a plan to move them forward.
Kim also loves documentary production and has won several national and international awards for writing and production. Those productions have taken Kim and Ed to the Democratic Republic of the Congo, to NASA’s mission control in Houston, to most areas of New Mexico.
Kim earned her MA and BA degrees in Mass Communication from the University of South Dakota, then taught at state universities in Kansas before starting her own advertising agency in 1990. After a move to New Mexico in 1995 and 10 years in broadcast television sales management, she joined Ed in the company in 2005.
She enjoys gardening, camping, cooking, and time with her family and golden retriever, Pete.