- Featuring a video on your website can improve your ranking in Google search results. Google’s complex algorithms consider a number of factors, one of which is how long visitors spend on your site. If you have a video on your website and people spend a few minutes watching it, then Google will notice that your website is engaging, and rank your website higher. According to some case studies, video can increase time on site by 2.6 times!
- Featuring a video on your website allows you to demonstrate your product or service. According to a recent study done by Google, almost 50% of internet users look for videos related to a product or service before they visit the store. And online shoppers who view demo videos are almost twice as likely to make a purchase.
- Videos are mobile friendly. Mobile users prefer to get their information in video format, in fact in the last two years, video viewing on mobile devices has increased by over 5 times!
Businesses can benefit greatly from incorporating videos on their websites. With over half of internet users viewing online videos every single day, clearly, video is invaluable to any marketing mix. If you’re ready to promote your business with video, contact Edit House Productions. We have over 30 years of experience creating effective videos designed to prompt your customers to action!Copyright: 4zevar / 123RF Stock Photo