There’s always something new and exciting going on at Edit House Productions LLC. Currently, we are finishing up a project for the Albuquerque Police Department. We are producing two 30 second videos designed to help APD’s recruitment efforts. The editing choices that we’ve made succinctly distinguish both videos, even though both are composed of footage shot at the same location at the same time. This will allow us to do some A/B split testing, to determine which methods appeal most to our audience. Here’s a brief discussion of the different editing techniques we used to evoke different emotions with each video:
If you own a business, you likely know how important it is to have a robust marketing strategy in place to promote your products or services. You might even have a website to showcase your business’s offerings. But what happens if people aren’t finding your website online? Or they are visiting your website, but they don’t spend much time and quickly bounce? Edit House Productions LLC produces professional, high quality video that when placed on your business website can yield impressive results!
If a picture is worth a thousand words, imagine how much you can say in a :30s commercial spot! Edit House Productions LLC is known for being at the cutting edge of video production and video editing, and the spot “Phone Call” produced for Responsible Gaming Association of New Mexico proves it. With some interesting visual choices, we say more than a script could, we tell an entire story in just 30 seconds.
The winners of the 38th Annual Telly Awards have been announced! With over 12,000 entries from all 50 states and 5 continents, the Telly Awards are highly competitive. Edit House Productions LLC is proud to announce that Matt Smith has received two Telly Awards, one for editing, and one for videography/cinematography.
Edit House Productions LLC, is proud to be one of the leaders in the New Mexico video production industry. Since our beginning, we have been consistently ranked among Albuquerque Business First’s top film and video production firms. What sets us apart is the incredible amount of experience our staff has, our attention to detail, and the streamlined workflow processes we employ.
Most people can tell the difference between good video and bad video production. They may not be able to articulate why a production is good or bad whether it’s bad lighting, color or something else, they’ll just know something was off. One tool that we use at Edit House Productions LLC, is depth of field. Controlling depth of field can mean the difference between a professional looking video and something that looks a bit more homemade.
At Edit House Productions LLC, we give careful thought to how a production is put together so that it tells a story. We use different types of shots to communicate different information to the viewer. The field of view of a shot, or balance between the principal subject and his surrounding background area establish the location and time frame, whereas closer shots might convey more emotion. Here’s an in-depth look at different types of shots and how they’re used to get a point across.
When shooting a commercial, marketing video, or documentary, many times capturing the necessary footage can take place over a period of days, weeks or even months. When a shoot takes a prolonged period of time, a production is susceptible to continuity errors. Viewers pick up on minor details, and inconsistencies in acting, props, or costumes can distinguish an amateur filmmaker or producer from a professional. At Edit House Productions LLC, we are vigilant when it comes to continuity in our shots.
The Responsible Gaming Association of New Mexico is an alliance made up of tribal casinos throughout the state that have come together to help address problem and compulsive gambling. RGANM works to draw attention to these issues and direct individuals who need assistance to helpful resources. Problem gambling is not an issue that affects a large portion of the population, but it has a devastating effect on the lives of those who suffer from it. A few years ago, The Responsible Gaming Association of New Mexico set out to create a documentary designed to educate the public on the seriousness of these issues. RGANM selected Edit House Productions LLC, to produce the documentary, due to our long history of supporting nonprofits and promoting social causes.
Great commercial production is dependent upon compelling storytelling that’s relevant to the viewer. A compelling story moves viewers to act, and ultimately that’s the reason we advertise – to influence behavior. When we embark on a video production project, the first thing we ask ourselves is who is our audience. Then we ask ourselves how we want that audience to feel. It’s our job to create an emotional connection through storytelling.
Here at Edit House, we are always striving to stay ahead of the curve when it comes to developments in the video production industry. In 2007, we set the HD standard in the state of New Mexico. We were the first Albuquerque video production company in the state to produce in high definition video! Before HD was even available to viewers, we worked with local television stations to develop the HD compression standards that are still in use today. But we didn’t stop there. We continue to look toward the future and anticipate shifts in the video industry.
Good marketers know that to effectively meet business objectives, you need more than a compelling message, you need a strategic plan to get it in front of your audience in a setting where they’ll be receptive. At Edit House, we not only produce compelling, top quality video, but our experienced in-house media strategists at Ad House Advertising work hard to make sure that your video reaches the right audience at the right time.
Edit House Productions, LLC, and sister company Ad House Advertising, had the privilege to host two established journalists on September 11th and 18th, 2015 to shadow employees and learn about digital media. The journalists, Kristina Jackunaite and Sandugash Kenzhebayeva, came to visit the United States from Lithuania and Kazakhstan through an international program called Global Ties ABQ.
Marketing professionals and web development directors have known for ages that commercial video productions enhance the user experience on your business's website, as well as create opportunities to advertise to just the right audience through YouTube InStream marketing and similar platforms. Edit House has always been ahead of the curve in creating top notch videos tailored to the specific needs of our clients and designed to meet the unique and extensive criteria that comes with online advertising. Studies consistently show that not only do online videos get watched, but they encourage visitors to buy more than print and static images alone. So, what makes a quality marketing video and how do you optimize yours for better returns? After years of crafting commercial video for traditional outlets and online campaigns, the seasoned Edit House staff has some insights.
At Edit House Productions, we cover all of our bases. With more than 30 years of experience in video production, we've met with success on hundreds of projects, from online marketing videos and television commercial productions to lengthy documentaries. In this time we've learned what works for our clients and to approach each new corporate video production with these values in mind. Here we'll outline some of the essential criteria that typifies a successful commercial production and our holistic approach to crafting an end product that you'll feel good about.
At Edit House Productions, we approach different video production projects with different strategies and techniques, based on what our client envisions for their end product. We take time to understand our customer’s objectives in approaching their commercial broadcast, documentary, or training video, and then create a piece of film that matches those goals. A sometimes abstract concept that is at the forefront of our production team’s mind as we begin to strategize how to create a piece of film and exceed our clients’ expectations is how to shoot the film and whether to employ a cinematic or commercial approach to the look of the piece.
In 2013 Edit House began working with the good people behind A Park Above to create a short documentary video that highlighted the need for an all-inclusive park in the Rio Rancho community. The end result was a feature that showcased the need of all people to be accepted and feel a kinship with the greater community. You can watch the video on Edit House’s YouTube Channel. As the project progresses, we wanted to deliver an update on the state of the project, and where it is headed in 2015.
If you keep up with the Edit House blog, you may remember Matt’s article about the benefits of Adobe Premiere Pro CC versus Final Cut Pro X. After outlining the benefits and trends seen in each variety of software, Matt outlined the more diverse applications available to users of Premiere Pro, and how Premiere offers a better experience for editors through its versatility and ability to be streamlined with other software.
The magic of film and video often lies in its ability to create fantastic worlds new to our eyes. Characters can walk around in a landscape of video effects and impressive technology unlike anything we’ve ever seen before, and all rendered through digital backdrops. The secret to pulling your subjects out of this world and placing them elsewhere is green screening.
Think about the best commercials you have seen. What did they have in common? Did they evoke emotion in you? Did they give you insights into the business’s personality? The best advertising tells the viewer a story- it can be brief, it can be funny, it can be offbeat- but it always communicates a message through the power of narrative. Products and services matter, of course, but what connects people to companies are the stories that great advertising can tell.
Edit House recently filmed a frighteningly good October spot for Melloy Dodge of Albuquerque. A lot went into the production of this commercial- from composing a script, creating graphics, and shooting footage to editing the film and stringing it all together. The end product serves up some truly TERRORific advertising material.
This month Ed and Matt will travel across the country to attend a workshop with renowned film editor for Saturday Night Live, Adam Epstein.
Using a Google Partner has many benefits. Google AdWords Partners are certified experts in their field of online marketing. These partners have active AdWords campaigns running and have passed comprehensive exams in order to earn the title of “Google Partner.” Using a Partner company to help set up and manage your AdWords campaign(s) can save you a significant amount of time and money.
Media usage in one of traditional advertising's key demos just isn't what it used to be. Recent data again shows a loss in TV viewing in the 18-34 demo. In the last two years, this demo is watching traditional TV 24 minutes less per day-- almost the length of a whole sit-com.
Logic dictates that marketers should go where the people are, and that place is YouTube!
YouTube has grown to be so much more than videos of cats and rickrolls of content you actually wanted to watch (props if you know what that means). YouTube has become a nearly-perfect platform for placing video content for your business right in front of the eyes of your businesses' demographic. Even better still, it is a remarkably level playing field for small businesses to reach their ideal customer on par with corporate advertisers.
Every month there are one billion unique users that view content on YouTube, watching over six billion hours of content! YouTube gets over 1 billion views per day, which means that if count YouTube as a search engine, it would be the second largest, nearly 2 times bigger than Bing and Yahoo combined, and roughly a third the size of Google!