December 12, 2017

What to Wear on Camera

At Edit House Productions, LLC, we produce many types of videos, from documentaries and long-format video, to television commercials and instructional videos. In many of our videos, we hire professional actors, but in some videos, clients with no prior acting experience are featured on camera. When that happens, they sometimes ask us what to wear on camera to look their best. Here are some tips for looking and feeling great on camera.

Big things are happening at Edit House Productions, LLC! We won several national awards this year for editing and cinematography, our media division Ad House Advertising just finished a very large government website and was just named 3rd largest Ad Agency in the city by ABQ Business First, and now, to top off this streak of wins, we are happy to announce the addition of Karen Martinez to our team! Karen Martinez has extensive experience in advertising sales, broadcast management, and has built strong relationships with business professionals in the Albuquerque, Rio Rancho and Santa Fe areas for over 20 years. We are happy to have her join as our Business Development Director.

Karen Martinez earned her Bachelor of Arts Degree from the University of Southern California, where she double majored in Journalism and International Relations. Karen always envisioned becoming a journalist, but when she interned in a newsroom, everyone told her that she had a perfect personality for sales! Prior to joining us, Karen Martinez served as a senior account executive and sales manager at a local television station. Karen has always loved working with local businesses, helping them promote their products and services using television. She’s excited for her role at Edit House, where she will be able to offer her clients a much wider range of marketing services, including, but not limited to television.

With the addition of Karen Martinez, the full-time team at Edit House Productions has reached 9 employees! Together with our media division, Ad House Advertising, we have been providing local small and medium sized businesses reach their business goals for almost 20 years! We are happy to have Karen on our team to oversee the development of new relationships with new clients as we continue to grow!

Edit House Productions LLC has been in the Rio Rancho and Albuquerque area for nearly 20 years! We are so grateful to be a part of such a unique and vibrant community, and over the years we have made it a priority to give back. Video is a powerful and dynamic medium, and we know it works, so we love providing support in the form of video production services to local nonprofits. Over the past few months, we have been working on producing an emotional documentary, showcasing the work of Haven House.

For nearly 20 years, Edit House Productions, LLC, has been producing top-quality, award-winning video for our clients. When we first began, most of the videos we produced were broadcast commercials or documentaries, but with the rise in popularity of the internet, a lot of the video we produce is used in online advertising as well. Video is an ideal way to communicate your message to your potential customers, or to convey a message to a large group of people in a consistent way over time. Here are some great ways to use video in your business strategy:

Edit House Productions, LLC, is thrilled to welcome Matthew Purdom as our new Web Developer and Graphic Designer! Matthew Purdom, a US Veteran, formerly served as Chief Technology Officer for a Massachusetts based marketing and advertising firm, but recently moved to New Mexico. His background in advertising, strong communication skills, and technical expertise make him the perfect person for the job.

There’s always something new and exciting going on at Edit House Productions LLC. Currently, we are finishing up a project for the Albuquerque Police Department. We are producing two 30 second videos designed to help APD’s recruitment efforts. The editing choices that we’ve made succinctly distinguish both videos, even though both are composed of footage shot at the same location at the same time. This will allow us to do some A/B split testing, to determine which methods appeal most to our audience. Here’s a brief discussion of the different editing techniques we used to evoke different emotions with each video:

If you own a business, you likely know how important it is to have a robust marketing strategy in place to promote your products or services. You might even have a website to showcase your business’s offerings. But what happens if people aren’t finding your website online? Or they are visiting your website, but they don’t spend much time and quickly bounce? Edit House Productions LLC produces professional, high quality video that when placed on your business website can yield impressive results!

If a picture is worth a thousand words, imagine how much you can say in a :30s commercial spot! Edit House Productions LLC is known for being at the cutting edge of video production and video editing, and the spot “Phone Call” produced for Responsible Gaming Association of New Mexico proves it. With some interesting visual choices, we say more than a script could, we tell an entire story in just 30 seconds.

The winners of the 38th Annual Telly Awards have been announced! With over 12,000 entries from all 50 states and 5 continents, the Telly Awards are highly competitive. Edit House Productions LLC is proud to announce that Matt Smith has received two Telly Awards, one for editing, and one for videography/cinematography.

March 29, 2017

What Sets Us Apart

Edit House Productions LLC, is proud to be one of the leaders in the New Mexico video production industry. Since our beginning, we have been consistently ranked among Albuquerque Business First’s top film and video production firms. What sets us apart is the incredible amount of experience our staff has, our attention to detail, and the streamlined workflow processes we employ.

February 28, 2017

How to Use Depth of Field

Most people can tell the difference between good video and bad video production. They may not be able to articulate why a production is good or bad whether it’s bad lighting, color or something else, they’ll just know something was off. One tool that we use at Edit House Productions LLC, is depth of field. Controlling depth of field can mean the difference between a professional looking video and something that looks a bit more homemade.

February 16, 2017

All About Field of View

At Edit House Productions LLC, we give careful thought to how a production is put together so that it tells a story. We use different types of shots to communicate different information to the viewer. The field of view of a shot, or balance between the principal subject and his surrounding background area establish the location and time frame, whereas closer shots might convey more emotion. Here’s an in-depth look at different types of shots and how they’re used to get a point across.

When shooting a commercial, marketing video, or documentary, many times capturing the necessary footage can take place over a period of days, weeks or even months. When a shoot takes a prolonged period of time, a production is susceptible to continuity errors. Viewers pick up on minor details, and inconsistencies in acting, props, or costumes can distinguish an amateur filmmaker or producer from a professional. At Edit House Productions LLC, we are vigilant when it comes to continuity in our shots.

The Responsible Gaming Association of New Mexico is an alliance made up of tribal casinos throughout the state that have come together to help address problem and compulsive gambling. RGANM works to draw attention to these issues and direct individuals who need assistance to helpful resources. Problem gambling is not an issue that affects a large portion of the population, but it has a devastating effect on the lives of those who suffer from it. A few years ago, The Responsible Gaming Association of New Mexico set out to create a documentary designed to educate the public on the seriousness of these issues. RGANM selected Edit House Productions LLC, to produce the documentary, due to our long history of supporting nonprofits and promoting social causes.

Great commercial production is dependent upon compelling storytelling that’s relevant to the viewer. A compelling story moves viewers to act, and ultimately that’s the reason we advertise – to influence behavior. When we embark on a video production project, the first thing we ask ourselves is who is our audience. Then we ask ourselves how we want that audience to feel. It’s our job to create an emotional connection through storytelling.

December 7, 2016

Haven House Goes Rogue

Edit House Productions LLC is proud to sponsor a premier showing of Rogue One: A Star Wars Story to raise money in support of Haven House, Sandoval County’s only domestic violence shelter.

Here at Edit House, we are always striving to stay ahead of the curve when it comes to developments in the video production industry. In 2007, we set the HD standard in the state of New Mexico. We were the first Albuquerque video production company in the state to produce in high definition video! Before HD was even available to viewers, we worked with local television stations to develop the HD compression standards that are still in use today. But we didn’t stop there. We continue to look toward the future and anticipate shifts in the video industry.

Good marketers know that to effectively meet business objectives, you need more than a compelling message, you need a strategic plan to get it in front of your audience in a setting where they’ll be receptive. At Edit House, we not only produce compelling, top quality video, but our experienced in-house media strategists at Ad House Advertising work hard to make sure that your video reaches the right audience at the right time.

Edit House Productions, LLC, and sister company Ad House Advertising, had the privilege to host two established journalists on September 11th and 18th, 2015 to shadow employees and learn about digital media. The journalists, Kristina Jackunaite and Sandugash Kenzhebayeva, came to visit the United States from Lithuania and Kazakhstan through an international program called Global Ties ABQ.

Marketing professionals and web development directors have known for ages that commercial video productions enhance the user experience on your business's website, as well as create opportunities to advertise to just the right audience through YouTube InStream marketing and similar platforms. Edit House has always been ahead of the curve in creating top notch videos tailored to the specific needs of our clients and designed to meet the unique and extensive criteria that comes with online advertising. Studies consistently show that not only do online videos get watched, but they encourage visitors to buy more than print and static images alone. So, what makes a quality marketing video and how do you optimize yours for better returns? After years of crafting commercial video for traditional outlets and online campaigns, the seasoned Edit House staff has some insights.

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